Think about SEO when choosing your administration
A number of factors influence good search results, and much of it depends on the technical solution you use to build your site. It is therefore worth thinking about SEO when choosing the administration for your website.
The choice of administration alone will not guarantee you good SEO results, but it will make your job easier. Choosing the right one will save you a lot of time, money and effort. What to choose?
Control over content
Edit title <title>
Make sure you can easily edit the headline for each page separately and independently of headings or other page settings.
For large e-shops, you will appreciate the automatic generation of headlines according to the parameters you specify.
The HTML <title> tag may not be visible to the average visitor, but it is very important for SEO. It influences your page ranking and shows up as a title in the search results listing
Edit meta description
Similar to the title, you need the ability to edit the description separately for each page of your website.
While not a ranking factor for search engines, the meta description does play a role in how a page is described in the search listing. An apt description will increase the chances that a visitor will continue to your site.
Using styled headings
It is important to support properly styled headings. Headings are important for SEO and visitors because they convey the structure and organization of the content. They help to distinguish the importance of individual elements at a glance and hint at the content of the page.
For pages with a lot of content, you can use categorization and tagging of individual pages. This makes it easy to create pages that focus on a specific topic or product type. These are good landing pages for relevant search queries.
Working with images
Administration should allow you to edit alt captions and preserve file naming.
The file name and alt label are invisible to the average visitor, but browsers can recognize the content of images because of them. By correctly naming and filling in the alt labels , you will refine the relevance of the page and increase the chance of getting around in image search results.
In addition, captions are also useful for visitors with slower connections or when the site loads poorly.
Readable and properly structured url addresses
Evaluation factors include the form and structure of the URL. What should the generated url look like?
Readable for the visitor and descriptive, i.e. conveying the essence of the page
spaces between words expressed by a hyphen
without capital letters, special characters and numerical designations
no unnecessary duplication, e.g. when placing an article in multiple categories
An example of an ideal url address is: academy.solidpixels.cz/blog/prototype-as-a-way-to-quickly-verify-thoughts
On the other hand, avoid admin systems that generate URLs like: vasedomena.cz/index.php?id_category=12&id_article=256
Editing the url should not necessarily depend on editing the title or headline of the page.
Duplicate pages treatment
Duplicate content is mainly a problem for larger websites such as online stores. For example, this is a situation where there are listings available on the site that can be sorted by various parameters.
Duplicate content lowers search engine rankings. Therefore, make sure that the administration does not generate unnecessary duplicates and natural duplicates are marked with the canonical tag.
By tagging canonical url addresses, you are indicating what form to include in searches and marking duplicates.
Optimizing page speed
Visitors want the information they are looking for as quickly as possible. Speed has a direct impact on the ranking of results.
A number of factors influence site speed, from hosting and servers, protocol version, code cleanliness, to optimization of images and graphics.
There are plenty of tools available to measure site speed, such as PageSpeed Insights, which will show you the weakest pages.
Automatic generation of XML sitemaps
An automatically generated and updated xml sitemap will help to index your site faster by search engine robots.
It is a sitemap containing a list of all URLs. In the administration all the information needed to create it is provided.
Control over indexed pages
When responding to your query, browsers don't crawl the entire internet, but their own database, called an index. The index is maintained by robots that have only a limited time to look at your website.
You can use the indexing ban for pages that you don't want to let visitors directly from search results, such as steps in the buying process or thank you pages after a conversion has been sent.
You can also use the indexing ban when creating internal or test pages.
Different properties may have different priorities for different types of pages. It is up to you to prioritize your purposes and choose the administration system in which to create and manage your site accordingly.
Since the beginning, Solidpixels has been built in a way to give everyone who builds websites the opportunity to create almost impossible things in record time. However, when ambassador Robert Popp came to us last year saying he wanted to build 100 sites in a year, we were very skeptical, even based on our own experience. But he proved to us that it can be done. And he told us how he did it.
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Anežka Adamíková is a design thinking specialist who is part of the team behind Zlín Design Week and, together with Jitka Smolíková, has recently founded the Design for All project, which deals with accessibility issues and how to design products and services for the widest possible audience. We talked with Anežka about universal design, the unmanaged websites of health institutions, the Scandinavian model or the need for interdisciplinary collaboration.