Inspiration and tutorials for a better website
In today's digital age, 78% of donors begin their giving journey online. How to seize this opportunity and engage potential supporters.
Anežka Adamíková is a design thinking specialist who is part of the team behind Zlín Design Week and, together with Jitka Smolíková, has recently founded the Design for All project, which deals with accessibility issues and how to design products and services for the widest possible audience. We talked with Anežka about universal design, the unmanaged websites of health institutions, the Scandinavian model or the need for interdisciplinary collaboration.
When done correctly, emailing can yield great results. But success is often hindered by unnecessary mistakes. In this article, we will look at these and how to avoid them.
You know that feeling when you discover a great gadget that saves you a lot of work and that you can't imagine your life without a month later? Well, today we're going to show you exactly ten of them. What are you going to do with all that free time?
Even an HR manager's day is only 24 hours long. How to get the most out of it with the least effort? One of the most time and energy consuming HR disciplines is recruitment. Let's take a look at 5 simple tips that, with the assistance of AI, will help you make recruitment a smoother process.
Displaay is currently one of the most prominent Czech type design studios, their fonts are used by companies such as Nike, Apple and Harvard University. We talked to its founder, typographer Martin Vácha, about the frustration of graphic designers, bizarre merch, the sterility of Scandinavian countries, deadlines, and how to choose a good font for a website.
The search for a president is a demanding process that involves a tremendous amount of work, constant changes, but also improvisation in unexpected situations. When we agreed to create a website for a presidential candidate, did we know what we were really in for? What kind of pressure did the site have to withstand? How did we address the topic of security? And how did we manage to take down a fake website with alarmist information before the second round of the election?
If you fall into the category of data analysts, i.e. you use Google's analytics tools to track your website, you've probably already seen the call to switch to Google Analytics 4. If you've successfully avoided the switch up to this point, know that you won't be able to avoid this change anyway. Google Universal Analytics is definitely ending as of June 30th of this year. Let's go over everything important you should know about the planned change and its impact on your measurement.
In the world of web design, first impressions matter. A lot. In fact, research shows that it takes as little as 50 milliseconds for users to form an opinion about a website. That's 0.05 seconds to convince your visitors to stay or to send them clicking away. But what factors influence these snap judgments? A study conducted by researchers at Google and the University of Basel provides some fascinating insights.
No professional content creator can do without the tools that make their job easier on a daily basis. Creating content is a very time-consuming job. Check out our list of tips for a few such great "enhancers" that will help you create quality content before you can even say "content plan".
Hospitality is an industry that has changed incredibly in recent years. The development of technology, the advent of new intermediaries such as Airbnb and Booking.com, and the pandemic experience have all significantly influenced guests' spending and booking habits. The holy grail for hotels has become a close relationship with the customer and the highest possible ratio of direct bookings. How to achieve them? Read on.
The customer journey to buying a car is one of the most complex of them all - according to an older study by Google, it takes 900 interactions with a brand before a final decision is made. At the same time, 95% of customers today already use the internet to search for their future vehicle. What exactly do they consider when making their choice? And how can you ensure that the final interaction takes place on your website?
Quality content will increase the traffic to your website. We'll tell you how to do it and where to start
This approach to content has increased the monthly traffic of the Mall.cz blog from nothing to 57,000 in 2 years. And the same team of copywriters was able to quintuple the organic traffic to the website of the blinds manufacturer NEVA from Kralice na Hané after 3 years of cooperation. Read up on how to think about content for the Czech market, what to avoid and what to make clear before you start writing your first article or making a video.
What do the most successful websites have in common? Constant care and optimization. A regular habit of small adjustments can make a big difference over time. We've put together a checklist of 20 super simple changes that you can easily schedule into the coming weeks or months. You'll see them pay off.
When you say the phrase content creator, what do you imagine? From writing catchy copy, to shooting photos, to producing a challenging video tutorial, the range of content creators available today can fundamentally boost your business. What does content marketing entail, what are its benefits and what can it bring to you?
Why are we so interested in what others think? On trends in social proof with Pavlina Louženská from the Trendspotting podcast
Surveys show that sharing user experiences is becoming increasingly important, with 89% of customers worldwide actively reading reviews before buying a new product. How do you become a trusted brand through the magic called social proof, start using it to your advantage and prepare for the future of user reviews?