5 simple tips to increase traffic on your website with content

7 minutes

Nowadays, the competition in the online world is huge, so it is important to make your website as attractive as possible to visitors. One way to do this is by creating quality texts that will be interesting to your readers while fulfilling their purpose. In this article, we bring you 5 simple tips on how to create texts that will increase traffic on your website.

1. Choose a topic that is interesting and relevant to your audience.

One of the most important steps in creating quality copy is choosing a topic that is interesting and relevant to your audience. It is important to consider what might be interesting and beneficial to your readers, while trying to keep up with current trends and topics that are popular in the field. This way, you can make sure that your texts will have the greatest readership and be beneficial to your audience.

2. Use simple and clear language so that even visitors with a less advanced language level can easily understand the text.

It is important to use simple and easy to understand language to create quality texts that are easily understood by your visitors. You don't need to try to impress with your dictionary or use complex grammatical devices - instead, try to express your ideas in a simple and understandable way. This is even more important if you have an audience with a less advanced level of language or if you are writing for a more general audience. Clarity is the key to successfully expressing your ideas and ensuring that your text has the greatest readership.

3. Create an eye-catching and interesting headline that will attract the attention of visitors.

Creating an eye-catching and interesting headline is key to getting visitors' attention. The headline is the first thing visitors see on your website, and it is the one that decides whether they choose to read your texts or not. In order to make the most effective use of your headline, it should be concise and to the point, and it should also attract the attention of your visitors. For example, you can use questions, prompts or surprising statements to attract visitors' attention and gain their interest in your texts.

4. Use links to other relevant content on your site to engage visitors and get them to visit regularly.

It is important to use links to other relevant content that you have available to get regular traffic on your website. This way you can engage your visitors and show them that you have a wide range of interesting content available. Links can be placed within the text itself or within a menu on your site. It's important to consider what might be interesting and relevant to your audience and offer them links to other content that might be of interest to them. This way you can make sure your visitors have a reason to come back to you repeatedly.

5. Supplement the text with images or videos that will be interesting for your audience and increase the attractiveness of your content.

If you want to increase the appeal of your content while engaging your audience, you can include images or videos in your text. Choose ones that are interesting to your audience and will entertain them. You can also use images or videos as a tool to better explain certain concepts or processes. By adding images or videos to your texts, you will increase their attractiveness and also help your readers to better understand the content of your website.

You have just read an article generated by ChatGTP by OpenAI. How did you find it? Did you learn anything new from it? If you are interested in our insights gathered during the creation of the article, read further.

Behind the scenes or how it all happened

Our original intention was to test whether AI could help us generate quality content in record time. And we wanted to do it in an hour. We started by brainstorming topics, then had OpenAI generate an outline of the article. However, while generating the actual text, we ran into issues such as length, repetitiveness and tediousness, so we tried to adjust the prompt so that the result matched our expectations. In the end, we halved the originally planned text and arrived at a usable result after about an hour and a half.

Is it worth it?

You already know the result of our little experiment, as well as the story of its creation. But what are our thoughts and conclusions? What do we think about AI-powered content generation? In our opinion, content creators and copywriters don't have to worry about their jobs (yet). While an article generated using AI alone is formally and factually correct, it comes across as too generic and neutral, and unless you radically tame the length of the output, you'll end up with some really good bedtime reading material.

We learned fairly quickly that we needed to submit articles one at a time, on specific, focused sub-questions, and also describe the style in which we wanted the resulting article. Certainly, the broader the topic entered, the more generic and general the result. In addition to the precision of the assignment, the language in which you specify the requirements has an impact on the final text. OpenAI was created using sources in English, and if a query is given in Czech, it translates both the initial question and the final answer, so the result may look wonky.

Neutral and correct opinions are trendy, but interesting content provokes discussion and is meant to engage and stand out from the crowd. AI is very cautious with advice of any kind, nor can we automatically ask for any kind of content or formal invention, breathtaking vocabulary, concrete data or relevant examples from practice. On the other hand, it can be very useful for initial brainstorming, generating the outline and structure of upcoming texts, or coming up with alternative descriptions. We are definitely going to use it in these disciplines in the future.

Wondering how professionals will deal with the same task? Read the tips written by our fellow Obsahová agentura on the same topic.

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