WorkLounge: We filled a new location within days of launching our website on solidpixels
6 minutes
WorkLounge is a great example of a client who knows exactly what they want, and expects a tool that delivers it. A website that's not just good-looking, but fast, easy to manage, and built to bring real results. At solidpixels, we created a solution that made it possible to fill a new location within days, improve SEO performance, and give the marketing team full control over content without needing developers. The result? A website that doesn't slow you down, it helps you grow. So how did we actually pull it off?
WorkLounge, the best coworking space in Prague
WorkLounge is one of the leading providers of serviced offices and coworking spaces in Prague. It offers a modern base for freelancers, startups, and large companies looking for flexible workspace. Alongside offices, it also provides event spaces, a podcast studio, and supports a networking community. It was this community, and the need for it to keep growing, that called for a website that would be effective at winning new clients, fast, and easy to manage.
Want a website that starts generating results right away? With solidpixels, you could have one sooner than you think.
The challenge: keeping organic traffic while launching a new website
WorkLounge's original website performed well in terms of SEO, but managing it was complicated. Every change required a slow process, which held the marketing team back. When the decision was made to switch to a new system, there were concerns about losing the results already achieved in search engines. So one of the main goals was to work with the WorkLounge team and SEO specialist Zbyněk Fridrich to design a strategy that would eliminate that risk. Thanks to careful monitoring of technical factors on the new site, load-speed optimization, attention to correct redirects, and tracking through Google Search Console, the transition went smoothly with no significant drop. In fact, organic traffic has kept growing successfully since launch.
"Thanks to solidpixels, WorkLounge has a website that's been delivering results from day one."
Petra Páleníková, Marketing Manager, WorkLounge
Thanks to solidpixels, managing the website became so simple that the marketing team can respond to changes right away, update content, offer new services, and improve the pages without needing developers. The website is also faster, which not only improved the user experience but boosted the conversion rate too. WorkLounge now gets more relevant leads than before. "We filled our newly opened location within days of launching our website on solidpixels," adds Petra Páleníková.
Speed that delivers results
Speed and performance were key parameters we didn't take lightly when building the website at solidpixels. Together with the client, we set rules to keep SEO performance at the same level. Our recommendations included using the webp image format for content and optimizing the use of third-party services, since these can have a major impact on speed. On top of that, advanced caching in solidpixels ensures zero delay when visitors load the site. The result? A load time of 0.8 seconds. WorkLounge now has an appealing website that also helps deliver real results.
A clear look at the performance of the new WorkLounge website. For comparison, according to data from Google and HTTP Archive, the average website scores 50 to 75. The WorkLounge website running on solidpixels scores a full 99 points.
The result: a website that keeps pace with business growth
By switching to solidpixels, WorkLounge got a website that matches its pace, easy to manage, fast to load, and effective at reaching new clients. A ready-made design system connected directly to solidpixels gives them complete freedom to make edits. "I can update even a 500-page website on solidpixels with a single click," says Petra Páleníková. They can handle everything themselves, with no dependence on us. That's why a website on solidpixels always grows alongside WorkLounge.
These results were further confirmed by first place in the SEO category of the WebTop100 competition.
Want top-tier SEO, fast loading, and the ability to edit content instantly? With solidpixels, that's no problem. Try solidpixels yourself, or tell us what you have in mind and we'll help you build a website tailored to your business.
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