Google My Business: how to optimize your profile

Google My Business is a key tool for any business looking to increase their online visibility and attract new customers. By optimizing your Google Business profile, you'll boost your success in local search and on Google maps.

1. Create a Google My Business profile

Before you start optimizing and managing your business on Google, it's important to have your Google Business profile created or retrieved. It's important to distinguish between a Google Business Profile, which is a local listing with information about your business that appears in Google search and on Google Maps, and Google My Business, which is a free tool for managing this profile.

To create or retrieve your Google Business profile, visit Google My Business, click "Manage Now" and sign in to your Google account.

If you've already retrieved your Google Business profile, you'll see a dashboard to manage it. If not, the option to search and manage your listing will appear. Type the name of your business in the search box. If it appears in the pop-up menu, click on your business name to take over your profile. If not, select the option to create a new business with that name.

2. Select the correct category of business

A key element in creating a Google Business profile is correctly selecting the main category of your business. This category should most accurately capture the overall essence of your business, not its individual products or services. For example, if you run a restaurant, choose the category "Restaurants". The right category helps customers quickly understand what your business offers, while also increasing the likelihood that you will show up in searches of people looking for your services or products.

You can add other categories, but only if you need to inform potential customers about products or services that don't fall into your primary category.

3. Add opening hours

Opening hours information is essential for your customers. Provide clear and up-to-date information about when your business is opened and closed. This section should include not only standard weekdays, but also weekends if applicable. Make sure your opening hours are up to date and accurate to avoid any confusion or inconvenience for your customers.

Is is important to inform your customers of changes in opening hours during national and bank holidays. This section should include special adjustments to your opening hours, such as extended opening hours over the Christmas period or reduced hours during public holidays. It is important to keep this information up to date so that your customers know when they can expect your services even during holidays.

5. Add contact information

The key to a successful Google Business profile is providing easily accessible contact information. Include your phone number and web address so customers can contact you quickly and easily. This will easily drive traffic to your website where customers can find all the information they need. Make sure this information is up-to-date and easily visible on your profile.

6. Support the visual appearance of your profile by uploading photos

Photos of your business play a key role in its presentation. Quality images can greatly increase interest in your business and attract more customers. Include photos of your products, the interior and exterior of your business, and any other elements that set your business apart. Good photos not only attract attention, but also give customers a better idea of what to expect.

For each type of photo, Google has clear guidelines you can follow when preparing them.

7. Get more reviews

Reviews are a vital aspect of any business profile on Google. Actively asking your customers to leave reviews can greatly improve your visibility in local searches. Positive reviews increase trust in your business and attract new customers. Be sure to respond to reviews, whether they are positive or negative, which shows your commitment and care for your customers.

8. Answer questions regularly

Be proactive in answering customer queries and use the option to answer FAQs directly in your company profile. This way you can communicate with potential customers quickly and efficiently and provide them with important information. Not only does this interaction increase trust in your business, but it also helps you build better relationships with your customers.

9. Showcase your product and service offering

A detailed list of the products and services you offer is essential for informing customers about what your business has to offer. Each product or service should be clearly described, including the name, price, and a detailed description. This section allows you to present your offerings in the best light and helps customers easily find what they are looking for.

10. Always be up to date

Regularly sharing updates, special offers and events related to your business is essential for maintaining engagement and increasing visibility. This approach keeps your Google Business profile lively and interesting. Updates can include new products, special events, or changes in opening hours. Adding this information keeps customers informed and engaged, which can lead to more traffic and interest in your services or products.