Connecting the website to newsletter systems

3 minutes

Email marketing is an effective and cost-effective method of promotion. Properly prepared email will help you get new orders and build a long-term relationship with your customer. To take full advantage of email marketing, you need the right newsletter system integration.

Setting up your newsletter correctly for better efficiency

Most adults today have email, and a large proportion of them open their inbox regularly every day. Communication via email is closer to one-to-one communication, which is why we place more importance on it. The email inbox is more important than the social media feed.

But no one likes spam. Visitors have different needs and interests, and sending the same content to everyone won't yield results. The solution is email segmentation and personalization. By segmenting contacts into groups with the same characteristics, you can target each group and send personalized emails based on the exact needs of the group. You can classify individual segments based on personal information and web behavior. The next level of where to take email marketing is automation. This allows the system to decide who to send what email to when. This saves time and costs.

For all the steps to work, you must first supply the newsletter system with the necessary information. This is why you need proper integration of newsletter systems with the website. This is the only way to ensure a good contact database and enough data for advanced email handling.

Integrate your website with the newsletter system

The solidpixels platform is ready for connection to  SmartEmailing, Mailchimp and newsletter tools.

All three systems offer advanced features such as responsive email design, automated campaigns and A/B testing. Mailchimp is an established email marketing icon. It offers maximum features and focuses on automation. The advantage of Ecomail and SmartEmailing is the Czech environment and support in Czech.