A 404 page is displayed when a visitor tries to navigate to a URL that does not exist on the site. This type of error corresponds to an HTTP 404 code, which means that the server did not find the requested page. A well-designed 404 page can direct the visitor back to relevant content and reduce the likelihood of them leaving the site.
An effective 404 page should not only be functional, but also creative. It should clearly explain what happened, while offering easy navigation back to the main page or recommending interesting content. Many successful websites use original and witty 404 pages that are on brand and engage visitors to continue browsing the site.
At Solidpixels, you can easily customize your own 404 page. It's included on all sites and can't be found in the Site Overview under System Pages.
Remember, a 404 page isn't just about reporting an error - it's an opportunity to show your brand personality and enhance the user experience.