SEO (Search Engine Optimization) is a set of strategies used to increase the ranking and visibility of websites in search engines (Google, Seznam, etc.). It includes keyword analysis, content optimization, improving site structure and link building, all of which contribute to making a website more attractive to search engines and ranking higher in the results of relevant search queries.
Search engines constantly crawl the web using algorithms that determine how relevant and useful a website is to users. When users enter queries into search engines, they are shown the most relevant and valuable results from the information indexed.
SEO strives to align the structure, content and design of a website with search engine guidelines to ensure that the site provides the best user experience and stands out as a valuable online resource. By implementing effective SEO practices, websites can attract more organic traffic, reach a wider audience, and help achieve business goals such as increased brand visibility and higher conversion rates.